Privacy Policy

Privacy Policy

Your privacy on our website is important to us. This privacy policy discloses what information we gather, how we use it, and how to correct or change it. If anything doesn’t make sense, please just drop us a line and we’ll help to clarify this for you.

What We Collect and Why

We collect personal information from you, including your:

  • name
  • contact information
  • interactions with us
  • Information provided when joining as a mum+ member

We collect your personal information in order to:

  • personlise content (web pages you see) once logged in
  • Improve communications with our community

Providing some information is optional. If you choose not to enter information required to create an account, we’ll be unable to personalise your web pages based upon your child’s milestone development.

Other Information We Collect

We collect and use additional information to carry out internal research on our users’ demographics, interests, and behaviour to better understand and serve you and our community. This information may include the URL that you just came from (whether this URL is on our site or not), which URL you next go to (whether this URL is on our site or not), what browser you are using, and your IP address.

If you post on our site, on twitter or Facebook or other social media site about us or your experience with us, we may collect that information for the purposes of improving our service and the end user experience.


Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.

Cookies can be “persistent” or “session” cookies.

How mum+ Uses Cookies

When you use and access the Service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioral advertising.

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

  • Essential cookies. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts

Email Newsletters and Other Communications

It is our policy to send emails and other newsletter emails you elect to receive. In addition, we may send out promotional material to you promoting new or amended material on our site and from partners we work with where we think that may be relevant to you. It is our policy to immediately remove any person from any mailing list upon the person’s request.


We are committed to ensuring we keep your information safe by storing it within an encrypted and safe environment and only allowing certain mum+ team members to access this. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Access to Information

You have the right to ask for a copy of any personal information we hold about you, to advise us of any inaccuracy, and to ask for it to be corrected if you think it is wrong. There are some exceptions to this right set out in the Privacy Act. If you’d like to ask for a copy of your information, or to have it corrected, please contact us at,  or PO Box 5019, Level 13, 92 Albert Street, Auckland Central 1010.

You can also easily manage your personal information yourself online at the mum+ website by logging into your account and clicking the My Profile link at the top of each web page.

Links to Other Websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Updates to Our Privacy Policy

We reserve the right to change this policy. By continuing to use the Website, you agree to be bound by the amended policy. You should check from time to time to see if the policy has changed.


Suggested Articles

©2018-2023 mum+  terms | privacy

Log in with your credentials

Forgot your details?